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The Secret to Healthier Longer Lashes

Safelle Beauty

Your Lash Transformation Starts here

A gentle lash serum created to nourish, hydrate, and enhance your natural lashes.

Crafted with premium peptides and nourishing botanicals for visible results in 2-4 weeks.

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AuraVie Lash

Safelle Lash Elixir

AU$80.81

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Silky Lash Trio

AU$161.77

Your Lash Ritual Begins Here Nourish. Strengthen. Flourish.

At Safelle Beauty, our signature lash serum is more than a beauty product - it's a self-care ritual.

Formulated in Australia with skin-loving ingredients like Peptides, hyaluronic Acid, Vitamin E, Niacinamide, Vitamin B5, and Argon Oil, our serum is designed to nourish your lashes from root to tip.

Whether you're recovering from extensions or enhancing your natural lashes, this serum supports fuller, longer, and healthier-looking lashes - gently and effectively.

Safe for sensitive eyes

Hormone-free & cruelty-free

Visible results with consistent use

Because your natural beauty deserves to shine.

costumer reviews

"Honestly tried so many eyelash serums but this is the best by far where I actually saw real results 10/10"

"Vanessa"

"Honestly tried so many eyelash serums but this is the best by far where I actually saw real results 10/10"

❤️❤️❤️❤️❤️

"Jess"

❤️❤️❤️❤️❤️

“INSTANT BUY!”

"Chloe"

“INSTANT BUY!”

I’ve always been skeptical of eyelash serums and if they actually work, well this actually works! You’re not gonna have mega false lash results, obviously, but you’re absolutely going to see a difference!

"Samantha"

I’ve always been skeptical of eyelash serums and if they actually work, well this actually works! You’re not gonna have mega false lash results, obviously, but you’re absolutely going to see a difference!

“BEST PRODUCT EVER!”

"Claudia"

“BEST PRODUCT EVER!”

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Cindy Clark

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Our Mission

At Safelle Beauty, our mission is to inspire women to feel radiant, confident, and naturally beautiful - every single day.

We believe that beauty is a ritual of self-love. Our products are thoughtfully crafted with purity, intention, and high-performance ingredients to support your natural glow.

Proudly made in Australia, we are committed to clean beauty, ethical standards, and luxurious experience - because you deserve nothing less.

"Empowering women through pure, purposeful beauty"

About our products

All our products are made as natural as possible with the safest ingredients

Each product contains 100% pure organic plant oil sustainably sourced from small family farms. Our products are made with the purest ingredients because we’re unnaturally obsessed with all things au naturel. We believe everything you put onto your body matters. Transform your everyday beauty routine with our products that are perfect for all skin types.